Starting the Right Way in Internet Marketing (pt 6)
As WordPress Bloggers we probably want to generate traffic. In this article from infogoround we will pass on some of those ways. If you recall, part 2 of this series was about finding long tail keywords keywords related to your niche. Using the methods outlined there, you would have a list of such keywords. Now is the time to use them. Also, if you had done paid traffic generation methods in the last part (part 5) of this series, you would also know which keywords made you money. These are also the keywords to use in today’s traffic generation methods.
This article will focus on the free traffic generation methods. Everyone likes free stuff but as mentioned in the last article, there are pros and cons to free traffic generation methods. The most important and crucial part about using free traffic generation methods is getting the right keywords. If you target wrong keywords, you are dead in the water even before starting. It’s that important.
So please review part 2 of this series to make sure you get your keywords right. In essence, right (or good) keywords are those which fulfill these criteria:
1. They are used by people (searchers in search engines) who want to buy something in your niche. Obviously, a keyword phrase with the word ‘free’ in it is not what you want to target.
2. They are precise in meaning. That’s why Internet Marketers go for long tail keywords (those that have at least three words in the phrase). Long tail keywords are very precise. You know exactly what the searcher is looking for and therefore can provide it to him.
3. They must be words that are connected to a compelling need. Everyone has needs but not every need is compelling. Compelling needs are those which have to do with relieving pain or enhancing pleasure. For example, ‘get rid of head lice’ is a good keyword phrase that is about a compelling need.
4. They must have a high search count and low SERP count (defined in part 2). How high and how low is a matter of choice. Obviously, the higher the search count and the lower the SERP count, the better the keyword.
5. Page 1 of Google for the keyword phrase must not have too many exact matches or be full of websites with a high page rank (PR). There are 10 results on page 1. If a majority of these are websites with exact matches in their descriptions or titles, that is a bad sign. Likewise, if a majority of the page 1 websites have a PR of 4 or higher, that’s a bad sign, too.
You can find out the page rank of any webpage by using Firefox’s page rank plugin.
Once you have a list of keywords that fulfill these 5 criteria, then it is possible to generate some massive traffic (depending on the niche). And the good thing is that all the traffic is free.
The next article will focus on the actual free traffic generation methods to use.
